12 Proven Ways Your Copy Can Get More Conversions

Chances are that conversions are high on your goal & objectives this year.  You can achieve it by focusing on your copy.  Here’s how.

What if you learned directly from the Father of Advertising and then implemented 12 of his best proven tips, so your content can start converting like it’s never converted before?

Read more from Kissmetrics here.

25 Technology Trends for 2015 – 2016

Content marketing is on the cusp of a new era.  The future of search, wearables, the music industry and mobile payments is about to change.

Youtubers and Viners and the financial ecosystem emerging to support them is reminiscent of Hollywood in the early 1900s. More kids can name online celebrities than they can traditional movie and music stars. To capture attention, advertising and content will require an entirely new approach.

Gaze into Brian Solis’ crystal ball here.

 

The Taylor Swift guide to social media marketing

Taylor Swift is not only a uber successful recording artist, she is also one of the best celebrities to master social media.

Too many brands and celebrities do nothing but talk about themselves on social. But T. Swift understands her millennial audience grew up in the “sharing” culture — some were on Facebook even before they were born (shout-out to whoever invented the Ultrasound).

Read more from Joshua Swanson at Digiday here.

How Google works

We use it everyday but how does Google give us what we need with just a few words?  How can you use this magical piece of programming to drive more sales?

What makes Google so beautiful as a search engine is that although a lot of complex processes are taking place in the background, from a user perspective, it’s simple and easy to use.

Read more from Quicksprout here.

11 power tips to increase your Facebook engagement

Facebook has over 800 million daily users – are you tapping into this market?

Pretend you are a potential customer visiting your profile to find out more about you. Is your contact info filled out?  Do you have your current business listed and connected to that business page?

Read more from Jeff Bullas here.

The Ultimate Guide To Kickstart Your Content Marketing Machine

 

Let me guess … It’s the beginning of a new year and you’re thinking you should either start and refresh your content marketing.  Sound like you?

Let’s start with bad news: in order to set your content marketing on the right course you need to do some proper, boring, old-school research.

Now, the good news: almost nobody takes the time to do it. As a result, most content marketing initiatives fail miserably so there is lots of room for newcomers that have the persistence to do it right.

Read more here.

9 tips for retailers to generate more online sales in 2015

Check out Paul Rogers‘ tips on selling more from your online store.  Paul is an experienced ecommerce customer acquisition consultant who works with retailers from all over the world.

If you’re able to provide the customer with more options that are capable of saving them time, you’re simply more likely to convert them (especially around peak times).

Read more here.

10 Web design trends you can expect to see in 2015

It’s that time of year to look into the design crystal ball to predict the web design trends for this 2015.

I anticipate seeing more sites hiding their main menus all together when visitors first visit the site. These hidden menus will only become visible when the visitor is ready to move on and clicks the appropriate icon.

Check them out here.

5 charts about the state of dark social

Make way for a new marketing opportunity, ‘dark social’.

People have become increasingly aware of dark social — the under-the-radar sharing that takes place on chat, messaging apps, IM and in email, outside the social network ecosystem (and, it’s believed, within it in some cases).

Discover more about dark social here.

For Success In Social Media, Conversation Is Not Enough—You Need Narrative

Does your brand’s social media efforts feed your customers appetite for self-expansion? If not, you may not have made a critical connection.

A narrative has a plot, has non-stereotypical characters with a point of view, has a mise-en-scene, has obstacles and meaningful conflict, has surprises (non-linearity), and has a sense of an ending (that intimates a new beginning).

Read more here.

12 Tips for Increasing Your Click-Through-Rates on Twitter [Infographic]

Ah Twitter.  A social media platform that’s very hot right now but how do you get people to click on your tweet (1 of millions per second that are posted) and cut through everyone else’s messages? Is it a big waste of time?

Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or their optimization efforts have left them dry with ideas.

Read more here.

3 Steps To Better Understand Your Customers’ Content Needs In 2015

Ditching customer survey and focus groups this year in favour for big data mining?  You may be missing critical needs.

Big data, for better or for worse, is not a substitute for actually asking your customers questions about their research process and informational needs.

Read more here.

7 Things We Learned About Viral Content in 2014

Is viral content a ‘fluke’ or does it happen by chance?

Until recently, the consensus was that viral potential couldn’t be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here’s what 2014 taught us about what makes content go viral.

To understand what makes content viral, read more here.