Content marketing is on the cusp of a new era. The future of search, wearables, the music industry and mobile payments is about to change.
Youtubers and Viners and the financial ecosystem emerging to support them is reminiscent of Hollywood in the early 1900s. More kids can name online celebrities than they can traditional movie and music stars. To capture attention, advertising and content will require an entirely new approach.
Taylor Swift is not only a uber successful recording artist, she is also one of the best celebrities to master social media.
Too many brands and celebrities do nothing but talk about themselves on social. But T. Swift understands her millennial audience grew up in the “sharing” culture — some were on Facebook even before they were born (shout-out to whoever invented the Ultrasound).
Let me guess … It’s the beginning of a new year and you’re thinking you should either start and refresh your content marketing. Sound like you?
Let’s start with bad news: in order to set your content marketing on the right course you need to do some proper, boring, old-school research.
Now, the good news: almost nobody takes the time to do it. As a result, most content marketing initiatives fail miserably so there is lots of room for newcomers that have the persistence to do it right.
It’s that time of year to look into the design crystal ball to predict the web design trends for this 2015.
I anticipate seeing more sites hiding their main menus all together when visitors first visit the site. These hidden menus will only become visible when the visitor is ready to move on and clicks the appropriate icon.
Make way for a new marketing opportunity, ‘dark social’.
People have become increasingly aware of dark social — the under-the-radar sharing that takes place on chat, messaging apps, IM and in email, outside the social network ecosystem (and, it’s believed, within it in some cases).
Does your brand’s social media efforts feed your customers appetite for self-expansion? If not, you may not have made a critical connection.
A narrative has a plot, has non-stereotypical characters with a point of view, has a mise-en-scene, has obstacles and meaningful conflict, has surprises (non-linearity), and has a sense of an ending (that intimates a new beginning).
Got an awesome pricing page design on your website but buyer’s aren’t biting?
Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their lives, pricing pages should meet those needs.
Ah Twitter. A social media platform that’s very hot right now but how do you get people to click on your tweet (1 of millions per second that are posted) and cut through everyone else’s messages? Is it a big waste of time?
Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or their optimization efforts have left them dry with ideas.
Is viral content a ‘fluke’ or does it happen by chance?
Until recently, the consensus was that viral potential couldn’t be foretold. But recent data-heavy studies are offering new insight into sharing trends. Here’s what 2014 taught us about what makes content go viral.
To understand what makes content viral, read more here.